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NBA 2K19 wants you to drink Gatorade
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Mmoak2018 Offline

Liczba postów: 5
Dołączył: Dec 2018
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Post: #1
NBA 2K19 wants you to drink Gatorade
When playing DJ, you are going to encounter NBA 2K19's "The Neighborhood." Consider it a hub of activity for DJ's livelihood. At a MMO-lite twist, it is possible to walk round with numerous (hundreds, possibly, if servers fill up) of additional player-controlled DJs, playing pickup games with MT NBA 2K19, trading scores in minigames or interacting. The presence of different players is generally pointless outside of light competition, nevertheless; I ended up only ignoring the audience.

I soon realized The Neighborhood simply replaces NBA 2K19's core menu. In that sense, it's merely a clumsy way to navigate. Desire a haircut? Walk the block to the barbershop. Want to change clothes? Go home. Need new shoes? Jog down to Foot Locker. Looking to catch a fast pickup game? The court is down the road on your left.

Plodding because this navigation is, there is a touch of character and culture inside. In the barbershop, DJ is served as a neighborhood celebrity while they talk about overall gossip. The friendly (if drowsy) attendant of a food cart brings in some laughs. These spaces will also be nicely decorated, cramped and flush with old brick buildings circa 1930s New York. It's a powerful representation of this impoverished to lower-middle-class upbringing of NBA stars that got their start in places like Harlem's Rucker Park.

However, The Neighborhood is also sullied by corporate patrons. A bit of gentrification from the old neighborhood? Maybe. Nevertheless, it's not only a Foot Locker location sitting on a corner or Gatorade-sponsored gyms. The proprietors of this barbershop present DJ with a present, JBL cans, of which DJ chimes in, "Are these the new JBLs?" Gatorade is a central piece of the narrative, called out by the broadcast group during games as far as it's promoted during gym training sessions (purchasing virtual containers of Gatorade for stamina includes a spiel about electrolytes).

Selling a little advertisement space -- even overdone ad space -- is not inherently problematic. It's emblematic of an online-connected era. There's an authenticity in rotating courtside banners and between-play chatter by the announcers, shifting as the year moves on with new sponsors cycling in nba2king. The insistence on using Virtual Money (VC) for everything compounds the matter, though. NBA 2K19 wants you to drink Gatorade, but it's also interested in getting you to spend more actual money in the sport.
12-05-2018 08:44 AM
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